Set live. Then never left alone.
The site and the ads tested against real visits, reviews answered, any update one email away. Once a month, a short note: what changed, what it did, what's next. Reply with an idea and it goes on the list.
The job doesn't end at launch. See the full stack this keeps running
You read one short email a month and reply if you have an idea. Everything to the left just gets done.
Illustrative: our format, with invented numbers. Yours carries your own, from your Google profile and your booking system.
Every month
What “looked after” means, item by item.
Not a retainer that buys availability. A list of things that get done, and show up in your note as done.
Pages tested against real visits
Headlines, buttons, order: changed on what visitors actually do, not on taste. Kept if it works, rolled back if it doesn't, and the note says which.
Ads watched the same way
If you run ads with us, the budget follows what the page converts: moved to the jobs that book, paused when you're full. Same note, one more line.
Reviews answered
Every one, in your voice, usually the same day. The tough ones come to you as a draft first.
Updates, one email away
New prices, new hours, new photos, a staff change: you email it, it's live the same day. No ticket system, no “web guy.”
Speed and rankings watched
Sites break quietly: a slow plugin, a broken form. Load time and every form checked weekly, your Google position and AI visibility re-run monthly, so a slip shows up in the note before it shows up in bookings.
Numbers behind the note
Calls, bookings and form fills counted, so “better” is a number in your note, not a feeling.
How you know
One short note. No dashboard to learn.
The deal is simple: we do the work, you read six lines about it and reply if you want something tried.
What you get
The monthly note
Plain language, a few lines, once a month.
- What changed on the site and why
- What it did to calls and bookings, as a number
- What we're trying next month, including what you asked for
- Your position on Google and in AI answers, re-checked
What you stop doing
All of this
The reason owners keep this running isn't the reports. It's the evenings back.
- Writing review replies at 11 PM
- Chasing someone for a two-line website change
- Logging into dashboards to guess if it's working
- Finding out from a customer that the form was broken
What owners ask us
The bigger picture
Where this sits in the sequence.
Looking after comes last because it never ends. It's the step that keeps the other four earning.
Looking after
Site and ads tested every month, one note to read, any update one email away.
The goal never changes. Every month, the whole stack, site, ads and profile, gets tested against real visits toward the same two numbers:
Hand over the internet side. Keep the note.
One 15-minute call to walk through what looking after your stack would cover, and what last month's note would have said.