You run the business. We run its internet.
Clients find you, book you, and come back. A short report of what changed lands in your inbox every month.
Written by a person, usually the same day.
- Built before you pay
- Month to month
- Walk away clean, site goes with you
What do you run?
Every industry loses clients in a different place.
We work where yours does.

Salons & studios
Your feed looks like a magazine. Your website should book what it promises.
Sound familiar
- The feed is full, the book isn't
- Booking hides three taps deep
- Booksy, Fresha, Vagaro. We speak all three

Electricians & trades
Ads charge by the visit. The page after the click decides if it was worth paying for.
Sound familiar
- You're on a ladder when the phone rings
- Emergency jobs go to whoever answers first
- Quotes happen in the evening, after the real work
Dental practices
People look you up before their first visit. What they find decides who they call.
Sound familiar
- Patients read reviews before they call
- The front desk can't book while the chair is full
- A first visit starts on a phone screen, not in your lobby
How it works
One thing at a time, until it all runs itself.
Every business starts the same way: with the free analysis. What follows goes on in order, each layer on top of the one before it.
A written page of everything a new client would see: your site, your reviews, what comes up when they search, what ChatGPT says about you. Yours to keep, no strings attached.
Once a month, a short note in plain language: what changed, what it did to bookings, and what we're trying next. No dashboard to log into.
Why this isn't an agency
The same goal an agency sells you. A different deal.
We're built for owners who don't have a marketing department, so the whole arrangement works the other way around.
A typical agency
- Deposit up front. The site arrives weeks later.
- The brief is a questionnaire you fill in over a weekend.
- Changes go into a ticket queue and come back on an invoice.
- Your domain and site live in their account.
- Reporting is a dashboard you'll never log into.
- Site, SEO and ads are three teams. None talks to the others.
Webtrigo
- The site is built first. You pay if you want it.
- The brief is your web address. We take it from there.
- Changes land the same day, by email or WhatsApp. Included.
- Domain and site stay in your name: leave clean, take both.
- A short monthly note in plain words: what changed, what it did.
- One team runs the whole stack, toward one number: your cost per customer.
Who's behind this
Software we built, a founder who stays.
We spent years building systems for companies with whole engineering departments, then watched local owners wait three weeks for a one-line change. Webtrigo is the software we built to give a salon, a trade, a practice the same machinery, with a founder who works closely with each owner on the parts software can't judge. The rest is in the letter.
Read the letter →
See what your business looks like with the internet side handled.
Start with the free analysis: a written page on where you stand, usually the same day.